![CONCEPT BOARD](https://static.wixstatic.com/media/9a0108_be1e4b7392bc42a7a7ac6e09f212b8bf~mv2.png/v1/fill/w_980,h_698,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/9a0108_be1e4b7392bc42a7a7ac6e09f212b8bf~mv2.png)
![CUSTOMER PROFILE](https://static.wixstatic.com/media/9a0108_9b9f27d0b41744728e1bc3ccbd30b3e3~mv2.png/v1/fill/w_980,h_746,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/9a0108_9b9f27d0b41744728e1bc3ccbd30b3e3~mv2.png)
![MARKET LEVEL](https://static.wixstatic.com/media/9a0108_5bbab11cda454f44bf21e66d77e98d2e~mv2.png/v1/fill/w_980,h_673,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/9a0108_5bbab11cda454f44bf21e66d77e98d2e~mv2.png)
FASHION PRACTICE
This unit will focus on SELF where you will discover and identify your area of expertise. There will be an opportunity to work with members of the fashion community on projects which will require your interpretation of their brand.
PENTLAND LIVE BRIEF:
Design a collection of casual apparel that Winston Churchill would be proud to wear in 2020.
Strictly no formalwear or tailoring!
WHAT ARE PENTLAND LOOKING FOR?
INSIGHT: Churchill’s brilliance was in his ability to energetically approach a multitude of tasks with interest and enthusiasm. From politics to bricklaying, and from writing to orating. Does your design embody the range of interests and excitement that surrounded Churchill’s life and endeavours?
COMMERCIAL APPEAL: As well as paying tribute to one
of the lesser known aspects of Churchill’s life, your design must also hold commercial value.
Does it appeal
to a wider audience? How can it generate customer interest?